Credibility means everything in action sports. If your product isn’t dialed and your visual identity isn’t spot-on, you’ve lost before you even start. HST’s founder had already proven their craft developing gear for major players, but they needed a brand identity that matched that street cred.

We collaborated early on to translate their history and vision into a tangible visual system. I established the typography, color palette, and core branding, while sourcing authentic imagery from industry vets and built a web experience to serve as the brand’s primary digital touchpoint.

As a result, HST launched with the polish and authority of an established player. The brand entered the market seamlessly, immediately securing strategic partnerships with some of the biggest names in the game.