Internal agencies often get the praise, but external agencies get the big budgets. We built the Dell Blue website to disrupt that habit, proving our work could match top external shops while leveraging an unmatched internal knowledge of the brand. By leading with our most ambitious work and introducing interactive team profiles, we built instant creative credibility and humanized our team. Internal clients didn’t just notice—they became brand champions, sharing the site widely and checking team profiles before kickoff calls. Following Dell’s brand refresh, I worked with executive creative leadership to define the new digital identity, creating modular templates for quick-turn case studies. The platform successfully shifted perception, drove new project wins, and doubled as a magnetic recruitment tool.