As Dell doubled down on its sustainability goals, our team was tasked with building the strategic platform to showcase that commitment. Driven by executive interest and scrutinized across multiple business units, the project carried two core mandates: create an engaging narrative around Dell’s sustainable materials and processes, and co-design a modernized, scalable landing page template alongside our engineering team.

As Art Director, I pitched an integrated visual concept that included actual manufacturing materials and tied into overarching sustainability campaigns. I directed photoshoots to create a unified environment and curated supporting imagery to establish a cohesive, premium narrative.

Simultaneously, as UX Designer, I partnered closely with development to migrate the landing page architecture off legacy Adobe Experience Manager (AEM) into our new custom environment. I wireframed, prototyped, and experimented with custom code to expand the template’s component capabilities under strict technical constraints. By collaborating through those limitations, we successfully shipped new modern interactions—including a dynamic ‘flip-card’ component that reveals deep-dive material specs without cluttering the user experience.